View invisible GOODNESS Products >

Invisible Goodness

Consumers want healthier products that taste great and still deliver a nutritious alternative.  The Invisible GOODNESS brand delivers 100% delicious, better for you products in convenient and easy to handle formats. In order to stay 100% delicious, but still add the nutritious component consumers are asking for, Invisible GOODNESS invisibly adds better for you ingredients such as whole grains, vitamins and fiber.  At the same time, it reduces ‘bad’ ingredients such as trans fats and saturated fats. Most importantly, this is done without compromising on the taste or texture of the finished product.

The first product to be created under this line is the Invisible GOODNESS Natural Base, an all new base used to produce single serve yeast raised bakery snacks.  Snacks made with this base contain an excellent source of Calcium, a good source of Vitamin D and fiber and can display a basic whole grain stamp, dependent on the end product formulation. It allows consumers to get wholesome goodness on the run, in a portable and tasty way. It is currently available in both a base and concentrate form to accomodate a range of manufacturing set-ups. To learn more, view our Invisible GOODNESS magazine.